The current state of supply and demand makes us all culprits
of damaging/depleting our environment.
The fashion industry is no exception to this rule. New fashion trends
constantly emerge and the competition is fiercer than ever. This perpetual state can seem appealing
to consumers through a laundry list of sales (Black Friday sales, Labor Day,
etc.), but we need to consider the vast consequences of our actions. This constant need for the latest
fashions leads to depletion of our resources, and according to the Ecosystem
Millennium Assessment (ESMA) an irreversible degradation of our ecosystems.
According to Fashioning
Sustainability (FS) different
stages of production occur worldwide and often in collaboration. For example, cotton is the largest
single fiber in production. Cotton
is a resource “cheaply” produced, but that doesn’t mean our environmental
resources aren’t being depleted. Without regulation of cotton production there
is a series of unfortunate events that can take place. These events include, but are not
limited to, water shortage and health issues from pesticides.
Unless proper water irrigation is maintained for crops there
could be over 10 tons of water used in order to produce one pair of jeans! A prime example of what consequences
can come from inefficient water irrigation is Asia’s Aral Sea. Once the earths 4th largest
body of water, the Aral Sea is now 15% smaller in volume. According to an
article on glamour.com, Cotton Incorporated concluded that the average woman
owns eight pairs of jeans at any given time. Now consider the various changes
in jean trends (skinny, destroyed, etc.).
If we rotate four of the eight out of our wardrobe we could be
potentially using 40 tons of water! However, there is hope. In Walsh &
Brown’s article, water conservation is also possible through the implementation
of organically grown cotton since it consumes considerably less water than
conventionally grown cotton.
Organically grown cotton sounds even more alluring as FS describes the
current use of chemicals in cotton production as, “some of the most toxic
agrochemicals”. These chemicals
are hazardous, and most workers (especially in economically deprived countries)
do not have the proper equipment to distribute them. A study on Indian cotton farmers showed that most farmers
suffer three instances of poisoning over a single season. In the ESMA, it was pointed out that often when one ecosystem flourishes
through the use of water and fertilizers, it could cause a parallel degradation
of another ecosystem.
With codes of conduct in place we can make a
difference. A decrease in
hazardous pesticides could lead to the emergence organic cotton production, and
healthier farmers. In the
worst-case scenario, we need to educate farmers of proper irrigation and proper
chemical application. But... let's think bigger!!!