As children our imaginations guide us away from reality and
into a new fantastical world.
However, as we mature we often lose sight of our inner child as
realities of life creep upon us and squash our imaginative nature. This leaves us with quite the conundrum
as we hear our mother earth echo the same requests again and again. If we stop and listen, we can hear her
whispers: “Help us make the world right again”. “Will you be my champion”? We say in rebuttal of the current state of
sustainability, “this is impossible”.
She slowly shakes her head in disagreement and says, “Only if you
believe it is”.
More often than I’d like to admit my mind wonders off one
topic to an entirely new one within seconds. For example, while watching the
video, Suzanne Lee on Ted.com, I realized on the screen behind Ms. Lee was this
statement: The rediscovery of wonder.
Instantly my mind was transported to the cartoon, Alice in
Wonderland. In the cartoon, the
creation of such a fantastical place alone plays a vital role in our concept of
visioneering a sustainable future.
Our vision should be a fantastical one, but we are trumped by harsh realities
that make it difficult to see beyond the current state of our world.
In the video, Suzanne Lee talks of how she has
scientifically reinvented a process for developing clothing. This would mean
utilizing the IE principle, Design for
the Environment from the book, “Closing the Loops in Commerce: A Business
run like a Redwood Forest”. Or
more importantly this would mean design WITH the environment. By manipulating the process of an organism’s growth, she is able to sustainably grow her own clothing. She has proved her system can work, and
even sports a vest made from the tea and sugar base. She is a pioneer of what it means to take a fantastical
concept and grow it (literally) into an obtainable reality.
If we can grow our own products, then we can produce
locally. Cutting down on
transportation cost, as well as, the use of crude oil. By applying the concept of “clothes
miles” we can see the foot print of consumption in the textile industry. In the
article, Sustainable Fashion and Textiles,
Kate Fletcher suggests a principle I would like to adopt as my own: Locally made, globally relevant. Promoting
a viable option to global production.
Through this concept there is a celebration of localism, a pride in what
one can produce. We each know the
status of our current environment.
We must now envision ways to use the bio-systems we know so well to
develop new concepts for textiles.
This vision encompasses my second principle of IE, Optimize rather than Maximize. Through locally grown products we can
produce quality over quantity as our imaginations are stretched. Also consumers are more aware of what
it took to produce the product, therefore are more likely to partake in
recycling.
Which brings me to my third principle, Using Waste as a Resource.
It is an exciting time as we see our current use of technology
taking us to places we could only imagine before. One of those end places means utilizing waste. In the text Midcourse Correction, Ray Anderson suggests that this means we
return to our traditional notion of waste. This is a notion that innovates use for even the most
“unusable” items. For buildings,
this can mean generating electricity from landfill waste and pollution.
In the article, Textile
Futures, Bradley Quinn suggest this concept must also mean developing a
system that solves the abundant post consumer waste while minimizing water
pollution and chemical waste.
There is a place, like no place on earth. Some say to survive it, you need to be
as mad as a hatter. So let us take
these principles and become mad.
Let us retrieve our inner child and envision a fantastically real place
where we each can make a difference in changing our world. If within a 3 minute video we can be transported to a new world, why is it so difficult to envision a new world for ourselves? The three principles discussed trickle to one concept. This concept is the rediscovery of wonder. Through wonder we can dream of possible solutions, such as growing our own clothes. Through wonder we can seek a world where we produce locally. Through wonder, we can take garbage and produce power. Through wonder, we can do anything. All you have to do is believe.
Kimberly,
ReplyDeleteI thought you did a great job this week! I love that you took it a step further with the Alice and Wonderland theme idea. It really got my inner wheels churning with thoughts of how I can "rediscover wonder" when it comes to visualizing a sustainable world. Good job! You utilized the readings very well this week. I liked the part where you tied in the Suzanne Lee video with the wonderland theme by saying, "She is a pioneer of what it means to take a fantastical concept and grow it into an obtainable reality". Very well said! How are you going to educate consumers to retrieve their inner child and turn fantasy into reality when it comes to sustainability? And even then, do you think people will actually take what they learn and put it to good use for the future?
Mallory,
DeleteThank you for your feedback. I was at a pantone seminar last summer and they stated that interior design follows fashion, and fashion follows films. Think of the movies that have been produced the last few years...Willie Wonka and the Chocolate factory, Up, Avatar, 3-D films, etc. I think consumers want an escape already, so the question is how to tap into that existing desire. I feel as though we could implement this by means of an advertisement campaign or maybe short films to start, and then perhaps it could be turned into a full feature film. These films could feature fantastical solutions to everyday sustainability problems, and be educating viewers without them feeling as though its forced on them. I think in time people would implement ideas that were imbedded in them from the films and advertising. If you look at films of the past you see technology used in ways that were only "dreams", but then over time the concepts were developed. In turn, viewers had on some level accepted the concepts already and were then more open minded to new innovations. I think the same things would apply to sustainability.
I see your point, and I definitely think that something like promoting innovative solutions to sustainability through films could work! It makes sense when you put it in terms of technology slowly being advanced over time. This is a great idea!
DeleteI'm with Mallory . . . I see a brand concept being formulated here that has an educational component!
ReplyDeleteThank you, I definitely think it is a concept that I could develop further. Based on my response to Mallory, do you think it would be something to pursue in terms of the paper?
DeleteHi, Kimberly; Absolutely! But, hang tight, because I think the paradigm, Design Activism (Week 13), will actually better support your concept.
ReplyDelete